AMERICAN BEAUTY by the GRATEFUL DEAD promo ad
AMERICAN BEAUTY PROMO AD=-- This is an ad that is definitely
effective for its primary audience of deadheads, like myself. The makeup of
this ad may not be universally appealing to all audiences, but is very much so
for deadheads or people that are familiar with the group. There are some references in which only big
fans would get, but it also uses a humorous tone in order to hopefully appeal
to other listeners as well. Overall it
is a very unique type of commercial that would likely stick out to whoever’s
listening, which is exactly what advertisers aim for. Therefor it is my opinion that this is a very
effective advertisement. The album
American Beauty has reached double platinum, so obviously there is a great deal
of album popularity either way.
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